There's been a quiet revolution on a silicon beach in Durban... Driven by the momentum of a change the world has been hurtled into by our entry into the Information Age.
The latest transition from the PC age to the Post-PC age offers us the opportunity as a people, as a company and as individuals to enter the global mainstream without concern to legacy challenges or obstacles. It allows us to push reset. Post-PC technology means that we can participate in the revolution wherever we are, whatever we look like, no matter what our parents believed.
immedia are warriors in this revolution and dev culture offers a form of chivalry, and is a code to ground ourselves in. One of the tenets of that code is Robert Noyce's urging - "Don't be encumbered by history, go off and do something wonderful" - that we be truly unafraid of failure.